Privacy Policy
Last updated: May 2026
1. Who we are
mummy.london is a curated family guide for parents in London. Our website address is: https://mummy.london. If you have any questions about this policy, please contact us at hello@mummy.london.
2. What data we collect
We may collect the following information:
- Your email address, if you sign up to our newsletter or submit a listing
- Your name and contact details, if you submit a listing or contact form
- Usage data such as pages visited and time spent on the site (via analytics tools)
- Cookies and similar tracking technologies (see our Cookie Policy)
3. How we use your data
We use the information we collect to:
- Send you our newsletter (only if you've opted in)
- Respond to your enquiries and listing submissions
- Improve our website and content
- Comply with legal obligations
4. Legal basis for processing
We process your data on the following legal bases: your consent (e.g. newsletter sign-up), the performance of a contract (e.g. responding to a listing submission), and our legitimate interests in operating and improving our website.
5. Data sharing
We do not sell your personal data. We may share data with trusted third-party service providers (such as email platforms) solely to operate our service. These providers are bound by data processing agreements.
6. Data retention
We keep your data only as long as necessary. Newsletter subscribers' data is held until you unsubscribe. Listing submission data is held for up to 2 years.
7. Your rights
Under UK GDPR, you have the right to access, correct, or delete your personal data, object to processing, and request data portability. To exercise these rights, email us at hello@mummy.london.
8. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page.